You are LOSING CUSTOMERS but its NOT your FAULT
Just imagine you just opened a new wristwatch store on a high street and you are trying to get customers to come into your shop to buy your goods. You print some lovely brochures and hire some smart freelance young people to go out there and share the brochures of your company or new store.
The pretty or handsome sales agent starts handing out brochures to people on the street (hoping that one person’s interest will be sparked and end up coming to your shop). Finally, some prospective customer(s) finally get to your shop but there is NO ONE to attend to the customer/prospect! (Incredible you would say?) . Though your prospect shocked by this experience is undeterred, the prospect just goes around looks at the wrist watches then admires the décor because there is no store clerk to help after 15 minutes’ walks out (in some cases never to come back again forever). I know you would say this is impossible but hang on for a little, it will all be clear in a minute.
How would you rate this type of engagement, would you honestly say that as a store owner you have done a great job of marketing the customers/prospects? Definitely not, but if you stop for a minute to think about it, is that not how most of us treat our prospects when they come to our website. We show and tell them (how great we are) about all the fanciful things that we do then leave the customers to make up their mind or hopefully make a purchase (You will agree with me that "HOPE IS NOT A STRATEGY IN BUSINESS").
Back to the Wrist Watch store example, imagine again the prospect arrives in our store, but this time, they meet an informed clerk who is warm, ask them specifically what they want, why they are looking for a wristwatch, what is the occasion (is a birthday, a corporate gift (send forth), marriage etc? Any particular design (Hand Made, Plastic, Swiss etc) or brand (Casio, Patek Phillipe, Amadeus Piaget etc) wouldn’t you consider the sales experience better? Would the chance of making a sale not increase?
The truth is that most websites on the Internet are like big brochures! When prospects come to the websites (especially the one without chat functionality), the owners of the website do not really know why the prospect visited our website and why they left most times they don’t say anything and they never come back again.
This is not supposed to be the case, the ideal website or marketing technique on the web should work like this. We intentional go after the customers and prospect that we want to serve (through targeted ads) attract them to our site, takes them down a particular path (called "a sales funnel") of what we intend to sell to them (of course before the prospect or customer comes to our site they believe we have the solution to their problem or pain). We get the opportunity to sell our goods and services to the prospect without the distraction of other things on the website.
You can be an expert on how to achieve this for your business in the next 30 days. If you are interested, please click this link ( https://suleimanshaibu.com/ofa/) to find out more.
I will be doing a Facebook live today 8 pm (Nigerian Time) please join me here is my facebook address: https://facebook.com/suleimanspeaks. I will help address some of your questions.
